This weekend was the 2nd Maui Shred Jam high up on the slopes of Haleakala. The turn out this weekend was much better than at the first Maui Shred Jam back in March but unfortunately the weather was not playing [...]

Last weekend was the second annual Lahaina Harbor Stand Up Paddle Surfing Contest: The Lahaina Hana Ho'opihoihoi. As a fan and participant of the sport off course I had to be part of the action so I signed up last [...]

Last weekend the Maui Stand Up Paddle Community came together to support "Camp IMUA" and their annual SUP-Race presented by BLUESMITHS a local water wear company. This race at the world famous Maliko Run was held to raise money so [...]

Are you ready for summer 2014! We have the board that will take the summer of 2014 by storm. Seid ihr parat für den Sommer 2014? Wir haben das Brett das diesen Sommer im Sturm erobern wird. (Einfach nach unten scrollen [...]

Local talent on display at the Maui Shred Jam 2014 The Maui Shred Jam was actually supposed to be held on Saturday, but due weather had to be postponed to Sunday. This was a good decision as the weather could not [...]

Our guys in Spain are having fun enjoying some waves and freeride on our Hoku Freeride Longboards. There is really nothing more fun than catching waves in the morning and then go for a great Skate Session in the afternoon [...]

We are super proud of our Team Rider Lukas Voigt, not only is he an extremely talented freeride- and downhill skater he also whooped some ass at the first International Pump Track Race at the ISPO 2014 in Munich. It [...]

Unfortunately I could not make if off island to the Longboard Embassy at the ISPO in Munich this year. (Was busy surfing the swell of the decade or so...) Mr. Obarns and Mr. TJ just got settled in at our [...]